From Queensland's Outback: Our Story

The Beginning
G'day! The Oz Fishing Shirts story began in the heart of Queensland, born from long days on the water and even longer nights around the campfire. As a passionate angler and outback enthusiast, I noticed something was missing in our outdoor community - a bit of personality and fun in our gear. Everyone looked the same, took themselves too seriously, and I reckoned there had to be a better way.


The Vision
Starting with just a few wild designs and a lot of laughs from mates, we set out to create something different. Not just another fishing shirt brand, but a celebration of Australian outdoor culture - where every trip is an adventure and every adventure needs a good story (and maybe a cold beer) to go with it.


Today
Our small team works out of Queensland, drawing inspiration from the characters we meet on the water, the mates who test our designs, and the authentic Aussie spirit that brings it all together. What started as a way to inject some humor into outdoor wear has grown into a community of adventurers who believe the best memories are made when you're having fun.
See you out there,

Alex
Founder, Oz Fishing Shirts

Shop Oz Fishing Shirts